The Psychographic Market Analysis skill allows users to receive a comprehensive, narrative-driven analysis of your selected primary market area, utilizing Experian Mosaics to better understand the 80+ population with incomes over $50,000. This skill integrates engaging visuals with detailed written content, providing actionable insights tailored for industry professionals. This skill provides the data necessary to tailor your approach with in-depth insights into the preferences and financial behaviors of various psychographic profiles. Use this information to refine your marketing strategies, enhance community offerings, and better meet the needs of your residents.
This skill can be launched directly from a Market Insight analysis within the Site Detail Report or through the AI Skills module. PLEASE NOTE: if you launch the skill from the AI Skills module, you will still need to have a subject analysis completed for the skill to run.
From the AI Skills Module:
Click "Continue" to acknowledge that you understand the upload requirements of the Skill.
Select the desired care level that you wish to focus your psychographic analysis on.
Select a previously run analysis from the drop-down.
Choose the desired site from your analysis from the drop-down.
Choose the desired market area from your analysis from the drop-down.
From a Site Detail Report:
Navigate to the Advanced Analysis tab.
Click "Launch Skill" on the Psychographic Market Analysis box.
The AI Skills module will populate in a new window. Click "Continue" to confirm you would like to run the skill based on the chosen site and market area selected in your site detail report.
Select the desired care level that you wish to focus your psychographic analysis on.
Skills will take a few moments to analyze the underlying psychographic data and create an output. To download the output to a word document, select the "Download" button at the top or bottom of the output.
PLEASE NOTE: This content has been generated by NIC MAP Vision's Automations Platform and is only intended to be a first draft. It must be reviewed by a trained professional to ensure accuracy and compliance with all applicable laws and regulations.