The VisionLTC platform allows you to perform several different types of analyses depending on your needs. Let's go over the purpose of each.
This analysis type allows you to enter an address or lat/long of a one or more sites into the analysis wizard and then analyze the market area around that site(s). You can include a benchmark in this analysis and use up to 4 market areas for your site(s).
Market Evaluation analyses are different from other analysis types. A Market Evaluation will use the boundaries of the market you select as the analysis point. Instead of calculating a 10 or 15 minute drive time buffer around a site, the market area boundaries are used. A good example would be Neighborhoods. If you wanted to learn more about how that entire neighborhood performs, this is the analysis type for you.
Sub-Market Evaluation analyses are designed to allow you to explore the various regions of a market area. You select a geography (County, MSA, Place, Zip Code) to analyze and the market areas to use (drive times, distance buffers), and then the system will plot analysis points across that geography for you and calculate metrics for each one. An example might be to explore which sub-regions of an MSA are more attractive than others.
Group analyses are analyses where the sites are imported from an existing Group you have set up. Market areas defined in the analysis will be calculated for each of these sites, and metrics will be calculated from those market areas.
The Custom Market analysis allows you to draw your own market area - any size or shape - anywhere in the US. Whether you draw a simple square or a complex polygon that contours to the shape of the local beltline is up to you. The system will use your market area as the basis for your analysis, and all of your metric calculations will reference this area.
The Nationwide Evaluation allows you to analyze all 929 MSAs or all 50 States in the US, at once. Think of this as a massive Market Evaluation, that allows you to quickly compare large geographies at once.