The Existing Group Evaluation allows you to analyze an address or collection of addresses, which can include existing communities, potential development sites, or any other street address or lat./long. combination. This analysis assesses the market conditions for each site in the group, based on the PMA(s) and Assumptions that you define.
To use this analysis type, you must create a group before beginning the new analysis process. Learn how to create and manage groups here.
Name & Type
To begin, click on blue New Analysis button on the top right of the Analyses section, give your analysis a name, and select Group Evaluation from the list of options. Then Click “Site Selection.”
Sites
The Group Evaluation pulls the analysis sites directly from a pre-populated group. To select the group(s) of your choice, click into the Select Groups drop-down and choose your desired group(s) from the menu. You can choose up to two (2) groups.
Once you’ve chosen your group, click Benchmarks to select your benchmark for this analysis.
Benchmarks
In this tab you’ll have the option of choosing a benchmark type of: None, Group, MSA, County, Zip, Place, State, and Neighborhood comparison. Using a Benchmark Group allows you to compare your target site(s) with the average of all of the sites in the Benchmark Group.
The following benchmark types: MSA, County, Zip, Place, State, and Neighborhood comparison will automatically reference their respective geography based on the site selected during Step 2. Once you have selected a benchmark, click “Market Areas.”
Market Areas
Step 4 is where you define the primary market area (PMA) for your analysis. There are three options of buffers to choose from: Distance (miles), Drive Time (minutes), and Quadrants (miles). Your chosen market area(s) will be placed around each site in the group.
Select your desired buffer type(s) and buffer value(s), click “Add Market Area” to save your selections. You may use up to 15 PMAs per analysis. Please note the buffer restrictions below.
Buffer Type | Minimum | Maximum |
Distance (Miles) | 1 | 50 |
Drive Time (Minutes) | 5 | 30 |
To delete a buffer, click the “X” in the market areas list.
Additionally, VisionLTC supports the PMA Overlap methodology of calculating competition. Click the checkbox labeled “Use PMA Overlap Methodology” while selecting a distance buffer to use this calculation. For more information on the PMA Overlap Method, check out this article.
When you have finalized your buffer selections, click “Supply Settings.”
Supply Settings
The Supply Settings step allows you to edit competition in your desired market area before running an analysis. All changes made on the Supply Management page will be reflected in metric values (like penetration rates and unmet demand figures) as well as the competition lists.
NOTE: You can ONLY use this step on a Site Evaluation that does NOT include a benchmark. If this analysis type is not selected, you can run your analysis as usual by clicking the "Next" button on Step 5.
Click “Assumptions” to move to the next step in the Analysis Wizard.
Assumptions
The assumptions tab is where you can change inputs that feed directly into the metric output calculations. Click into any unique assumption category to alter the individual assumption values. Change the assumptions to your desired values and click “Submit Analysis” to process your Analysis.
Please note that not all metrics are dependent on assumption values (Ex: Median Home Value CY), but many metrics are built so that assumption inputs can be used to customize the metric output (Ex: IL Income Qualified 75+ CY).
NOTE: If you do not alter these values, the default values will be used.