A Market Evaluation analyzes a specific geography, including any MSA, State, County, Zip Code, Place, and Neighborhood in the US.

To begin, click on blue New Analysis button on the top right of the Analyses section, give your analysis a name, and select Market Evaluation from the list of options. Then click “Site Selection.”

In the next window, use the State drop-down to choose the state that contains your desired market(s). Once you have selected the state, click into the Market Type drop-down to choose the type of geography you’d like to analyze, options include:

· County

· MSA

· Neighborhood

· Zip Code

· Place

· State

· Census Tract

· All Zip Codes in the State

· All Counties in the State

· All Places in the State

· All Neighborhoods in the State

Once a Market Type is chosen, the Select Market Boundaries menu will pop-up. Check the box beside your desired market(s), you may choose up to five (5).

Once you’ve entered the information for your site, click “Benchmarks” to select your benchmark for this analysis.

In this tab you’ll have the option of choosing a benchmark type to compare your market(s) against.

The following benchmark types: MSA, County, Zip, Place, State, and Neighborhood comparison will automatically reference their respective geography based on the site selected during Step 2. Once you have selected a benchmark, click “Market Areas.”

When running a Market Evaluation, you do not need to choose any market areas. The market area is set as the pre-defined geographies of the market you have selected. To continue, click “Supply Settings.”

The Supply Settings step allows you to edit competition in your desired market area before running an analysis. All changes made on the Supply Management page will be reflected in metric values (like penetration rates and unmet demand figures) as well as the competition lists.

NOTE: You can ONLY use this step on a Site Evaluation that does NOT include a benchmark. If this analysis type is not selected, you can run your analysis as usual by clicking the "Next" button on Step 5.

The Resident Profiles search step in the Analysis Wizard (Step 6) allows customers that have submitted data through the Resident Insight module to identify the most common mosaic profiles (as identified by Experian’s MOSAIC USA®) that reside in that customer’s communities. It then uses those commonly identified mosaic profiles to determine what percentage make-up of a new market matches customers who are likely to seek-out senior living options. If you do not subscribe to the Resident Insight module and would like more information, please reach out to a member of the NICMAP Vision Team.

The search step allows you to identify the customer type(s) you want to identify in a new market by clicking the corresponding button to modify your search type.

The Auto search type allows you to automatically select the mosaic profiles that were most prominent in a particular data run of Resident Insight based on the Threshold % that is set in the search box. For example, a Threshold value of 10% would display all mosaic profiles at the property that made up more than 10% of matched residents. Click “Add to Selected” to add the customer type(s) you selected to your Analysis criteria.

The Manual search type allows you to select from the 71 available mosaic profiles available in MOSAIC USA®. When you choose the mosaic profiles you want to find in your market, click “Add to Selected” to add the customer type(s) to your Analysis criteria.

Either search option will present the ability to reset your filters or save your filters to access later in a Saved search type. You can also remove individual mosaic profiles that were identified by clicking the “x” beside them.

Note that you can include different customer types for different “Types” of individuals you are trying to target (Resident IL, Resident AL, etc.). These can be helpful if there are significant differences identified in the populations residing in different care levels.

Click “Assumptions” to continue.

To read more about the Resident Profiles step, check out this article.

The assumptions tab is where you can change inputs that feed directly into the metric output calculations. Click into any unique assumption category to alter the individual assumption values. Change the assumptions to your desired values and click “Submit Analysis” to process your Analysis.

Please note that not all metrics are dependent on assumption values (Ex: Median Home Value CY), but many metrics are built so that assumption inputs can be used to customize the metric output (Ex: IL Income Qualified 75+ CY).

NOTE: If you do not alter these values, the default values will be used.